Points of View

Wipro clients must improve their understanding of digital outcomes to leverage the firm’s growing capabilities

Today’s “digital” business models are centered on driving revenues and customer impact using interactive tools and associated analytics.  The digital outcome is tied to the business model.  Applications provide the enabler to provide the digital outcome, they do not provide the outcome itself.

 

Since the early 90s, slick new enterprise applications were the flagship of (what we call today) digital transformation.  In the past, the focus was very much to buy the new app first then hope it would drive impact to the business, provided is was implemented effectively. However, much has changed since then; most notably, customer journeys are now a vital part of a broader digital design process. This has shifted the value from IT services firms from simply installing apps to designing the customer experiences that the app can enable.

 

For this to make sense to most IT leaders, we must see a significant change in the traditional association with applications as a quick digital fix. To do this, we examine how traditional IT services giant Wipro is leading engagements with the boutique digital design firm Designit it acquired in 2015.

 

In recent years, Wipro dusted off the war chest and went shopping, bringing in digital and design capabilities with the acquisitions of Appirio, Cooper, and Designit.  At a recent analyst briefing, we engaged with Wipro Digital executives and clients to understand the value these acquisitions have added to the firm. We also learned more about what Wipro Digital is—and what it isn’t.

 

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