WHAT THIS BLUEPRINT REPORT COVERS
The 2016 Digital Marketing Operations Blueprint presents a comparative analysis of the innovation and execution capabilities of service providers in this market. The scope of services within this Blueprint includes marketing content development and management, campaign management, and analytics and reporting.
This market landscape is broad and includes BPO/ITO providers, marketing technology companies, traditional agencies as well as a vast array of digital and niche agencies. Traditional ad agencies have not kept pace with market changes, and have opened up opportunities for consultancies and BPO/ITP organizations to enter the market in some unexpected ways. This report focuses on the BPO/ITO service organization value proposition.
KEY MARKET DYNAMICS
WHO SHOULD READ THIS REPORT
Chief Marketing Officers, Chief Experience Officers and other professionals with an interest and/or responsibility for marketing services, particularly in the evolving digital realm.
SERVICE PROVIDERS WE DISCUSS
Accenture, Aegis, Cognizant, Concentrix, EXL, Genpact, HCL, HGS, Infosys, NTT DATA Services, Revana Digital, TCS, Tech Mahindra, Wipro
WHAT YOU’LL KNOW AFTER READING
Readers will get a sense of the evolving dynamics in marketing services as a result of digital redesign, including a sense of disruption of the traditional agency model. We will provide insight into the capability and vision of the service providers included in the Blueprint report, including the strengths and challenges for each and where they fit into this market. We also outline the strengths and challenges to take into consideration for these service providers. In addition, the reader will learn our recommendations sections for buyer enterprises as well as the service providers in the digital marketing operations market.
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