For most service providers, big data and analytics services are the fastest growing businesses in their portfolios. Analytics has been a key area of investment to move up the value chain and provide higher value services, from market leaders such as IBM and Accenture to others. Buyers are gradually expanding the amount of ongoing decision support services they do with service providers, beyond short term project based work and routine reporting or data cleaning and consolidation. This is due to growing adoption of data-driven decision making within different parts of the enterprise and the need for more analytical support than internal staff can support. Analytics projects meanwhile continue to remain strong, especially with advancements in big data applicability within specific industry verticals and functions. The Winner’s Circle features four mainstays and a new disruptive player. Accenture, IBM, Infosys and Wipro continue to hold onto their market lead, while Cognizant entered this group. We see intense competition among the next hopefuls – Capgemini, Genpact, TCS and EXL to the Winner’s Circle. The gap is becoming smaller for this next rung of service providers that are investing aggressively to win in a rapidly changing market that is rewarding success across the analytics value chain.
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