Aubrey Halverson

Aubrey Halverson leads marketing at HFS Research, overseeing the firm's brand, go-to-market strategy, demand generation, and events. Working in close partnership with analysts, sales, and executive leadership, she translates HFS's research and point of view into integrated campaigns and experiences that engage enterprise buyers and the broader services ecosystem, and she plays an active role in shaping the commercial strategy that drives the business forward.

Aubrey brings nearly two decades of marketing leadership across technology, healthcare, and financial services, with deep experience spanning B2B, B2C, and B2B2C models. Her career includes senior marketing roles across the financial services and healthcare industries, along with consulting engagements supporting enterprise advisory firms and early-stage startups, giving her a well-rounded perspective on what scales, what breaks, and what actually moves buyers in complex markets.

An entrepreneurial, outcomes-focused marketer, Aubrey pairs strategic thinking with hands-on execution. She is also an early adopter of AI and emerging marketing technology, actively integrating generative AI, predictive analytics, and marketing automation into how HFS operates and shows up in the market.

Aubrey holds an MBA from the University of Phoenix and a B.S. in Journalism from Iowa State University.

Outside of work, Aubrey is a passionate adventure traveler. Her pursuits have taken her from summiting Mt. Kilimanjaro to living and working alongside women entrepreneurs in Tanzania, experiences that continue to shape how she approaches challenges, people, and what's possible.