Executive Research Leader
David Cushman is an executive research leader for HFS Research. He has a long-term focus on emerging technology, tracking OneOffice™ and OneEcosystem™ enablers from automation, artificial intelligence (AI), generative AI (GenAI), data and design thinking, Web3 and metaverse, process orchestration, workflow, and intelligence to quantum computing. He also leads the HFS Hot Tech program.
Experienced in startup, scale-up, and large-scale digital transformation programs, David has led digital development at the UK's fastest-growing media company, founded and grown digital consultancies across Europe, and worked with world-class companies as a director in digital strategy advisory at a Tier 1 services provider.
The author of The 10 Principles of Open Business (Palgrave Macmillan, 2014), David earned a joint honors degree in philosophy and sociology from the University of Essex.
He lives in Cambridgeshire, UK, with his wife and daughter and enjoys reading, writing, travelling, and thinking (exploration of all kinds). David embraces change and always seeks learning opportunities. But, for all that, he has been a supporter of Leeds United Football Club since he was seven years old. Some things just cannot be unlearned.
Watch David Cushman discussing about HFS Horizons: Metaverse Services Providers, 2023
October 13, 2025 Enterprise tech leaders are stuck with bloated development cycle when what they need is speed, and a clear path to value.
October 9, 2025 Lidd AI helps enterprises escape pilot purgatory by fast-tracking AI from discovery to scale with measurable business impact.
October 1, 2025 AI agents will be the emotional interface between brand and customers, an interface CMOs must own with 'personality engineering'.
September 25, 2025 Leaders must adapt their enterprises to welcome and reward AI-powered people—or become talent’s last resort.
September 19, 2025 Enterprise Minds (EM), Inc., is named an HFS Challenger for its innovation-led approach to legacy service models.
September 4, 2025 CIOs and CTOs must choose between open and closed approaches to build and orchestrate AI agents for value.
September 2, 2025 A successful pivot from traditional IDP to agentic-driven workflow automation.
August 26, 2025 Compliance executives waiting on AI legislation to tell them how to behave are already falling behind customer and market needs.
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