Executive Research Leader
David Cushman is an executive research leader for HFS Research. He has a long-term focus on emerging technology, tracking OneOffice™ and OneEcosystem™ enablers from automation, artificial intelligence (AI), generative AI (GenAI), data and design thinking, Web3 and metaverse, process orchestration, workflow, and intelligence to quantum computing. He also leads the HFS Hot Tech program.
Experienced in startup, scale-up, and large-scale digital transformation programs, David has led digital development at the UK's fastest-growing media company, founded and grown digital consultancies across Europe, and worked with world-class companies as a director in digital strategy advisory at a Tier 1 services provider.
The author of The 10 Principles of Open Business (Palgrave Macmillan, 2014), David earned a joint honors degree in philosophy and sociology from the University of Essex.
He lives in Cambridgeshire, UK, with his wife and daughter and enjoys reading, writing, travelling, and thinking (exploration of all kinds). David embraces change and always seeks learning opportunities. But, for all that, he has been a supporter of Leeds United Football Club since he was seven years old. Some things just cannot be unlearned.
Watch David Cushman discussing about HFS Horizons: Metaverse Services Providers, 2023
April 30, 2026 AWS, Google Cloud, Microsoft, Salesforce, and ServiceNow lead HFS Horizons: Agentic Technology, 2026 as Horizon 3 Market Leaders.
April 29, 2026 The merger offers end-to-end control to power the shift to outcome-based contracts.
April 17, 2026 Rackspace is seeking to become your governed runtime for enterprise AI, focused on regulated and latency-sensitive sectors.
April 15, 2026 Reclaim your firm's intelligence with a new sovereign AI enterprise stack.
April 13, 2026 Hazel AI compresses legacy modernization from 9–18 months to 10 weeks using agentic, intent-driven workflows.
April 3, 2026 Ops leaders across the enterprise must learn from the lessons of emerging autonomous organizations.
March 30, 2026 A look at how Accenture performed in the HFS Horizons: Agentic Services, 2026.
March 30, 2026 A look at how Ascendion performed in the HFS Horizons: Agentic Services, 2026.
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