Executive Research Leader
David Cushman is an executive research leader for HFS Research. He has a long-term focus on emerging technology, tracking OneOffice™ and OneEcosystem™ enablers from automation, artificial intelligence (AI), generative AI (GenAI), data and design thinking, Web3 and metaverse, process orchestration, workflow, and intelligence to quantum computing. He also leads the HFS Hot Tech program.
Experienced in startup, scale-up, and large-scale digital transformation programs, David has led digital development at the UK's fastest-growing media company, founded and grown digital consultancies across Europe, and worked with world-class companies as a director in digital strategy advisory at a Tier 1 services provider.
The author of The 10 Principles of Open Business (Palgrave Macmillan, 2014), David earned a joint honors degree in philosophy and sociology from the University of Essex.
He lives in Cambridgeshire, UK, with his wife and daughter and enjoys reading, writing, travelling, and thinking (exploration of all kinds). David embraces change and always seeks learning opportunities. But, for all that, he has been a supporter of Leeds United Football Club since he was seven years old. Some things just cannot be unlearned.
Watch David Cushman discussing about HFS Horizons: Metaverse Services Providers, 2023
July 11, 2025 Cognizant commits to faster customer outcomes through vibe coding, industrialized AI, and multi-agent orchestration.
July 11, 2025 Eclypses secures enterprise data at the application layer using quantum-safe, token-based encryption.
July 3, 2025 Most are stuck in data limbo: unable to move forward and blaming data quality. To break out requires honesty about our problems.
June 30, 2025 Enterprises' GenAI success will not be decided by who writes the best prompt; instead, it will be decided by how you buy.
June 30, 2025 With transformation costs falling, leaders must go beyond pilots, embed GenAI across workflows, and design new business models now.
June 16, 2025 Mindcorp.ai is automating—not just assisting—high-value knowledge work through AI-powered agent teams.
June 13, 2025 Today’s enterprise leaders must scale up where LLMs can’t mimic: imagination, intimacy, and integrity.
June 12, 2025 AI’s generative capabilities are making static software obsolete - opening a new path to true enterprise differentiation.
If you don't have an account, Register here |
With the exception of our Horizons reports, most of our research is available for free on our website. Sign up for a free account and start realizing the power of insights now.
Our premium subscription gives enterprise clients access to our complete library of proprietary research, direct access to our industry analysts, and other benefits.
Contact us at [email protected] for more information on premium access.
If you are looking for help getting in touch with someone from HFS, please click the chat button to the bottom right of your screen to start a conversation with a member of our team.
