David Cushman

Executive Research Leader

David Cushman is an executive research leader for HFS Research. He has a long-term focus on emerging technology, tracking OneOffice and OneEcosystem enablers from automation, artificial intelligence (AI), generative AI (GenAI), data and design thinking, Web3 and metaverse, process orchestration, workflow, and intelligence to quantum computing. He also leads the HFS Hot Tech program.

Experienced in startup, scale-up, and large-scale digital transformation programs, David has led digital development at the UK's fastest-growing media company, founded and grown digital consultancies across Europe, and worked with world-class companies as a director in digital strategy advisory at a Tier 1 services provider.

The author of The 10 Principles of Open Business (Palgrave Macmillan, 2014), David earned a joint honors degree in philosophy and sociology from the University of Essex.

He lives in Cambridgeshire, UK, with his wife and daughter and enjoys reading, writing, travelling, and thinking (exploration of all kinds). David embraces change and always seeks learning opportunities. But, for all that, he has been a supporter of Leeds United Football Club since he was seven years old. Some things just cannot be unlearned.

Watch David Cushman discussing about HFS Horizons: Metaverse Services Providers, 2023

David Cushman | HFS Research

Content By David Cushman

Highlight Report

Botminds adds “prompt automation” to accelerate document understanding

IDP vendor Botminds has wasted no time finding a real-world business use for generative AI.

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Highlight Report

Foundever rebrand makes life simpler for enterprise customers

Sitel Group’s 750-plus customers have a new name to get used to. Here's why, and the difference it is going to make.

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Highlight Report

Busting metaverse BS to understand where we are now and where we are headed!

At the London HFS Horizons Summit, we convened an expert panel to bust the metaverse bullsh*t.

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Horizons Report

HFS Horizons: Metaverse Services Providers, 2023

This HFS Horizons report profiles 18 leading service providers and consultants offering metaverse services.

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Highlight Report

Prepare for a data deluge with the internet of twins

The internet of twins will deliver new operational insights - but only if we adopt new approaches to using such insights at scale.

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Highlight Report

Fujitsu’s Web3 platform can unleash OneEcosystem value for partners

Fujitsu is setting up a Web3 platform that can crack one of the toughest challenges of HFS’ new-value generating OneEcosystem™.

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Data Viewpoint

Metaverse wins for enterprise services spend as caution tightens belts

100% of enterprises say they will up spend on metaverse services over the next two years. Low code also immune from cuts.

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Point of View

Follow investor money—it’s leading directly to the metaverse

Those suffering metaverse hesitancy should follow the money, prioritizing better EX and CX, and enhanced data with digital twins.

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