Joel Martin

Research Leader

Joel Martin is Research Leader, Cloud and SaaS Strategies at HFS. Joel’s role is to aid organizations in making crucial decisions on designing, adopting, managing, and governing their growing portfolio of Cloud solutions. Executives and business leaders will benefit from concise research on harnessing cloud-based solutions to support the workplace’s rapid, fundamental changes.

Success in the 2020s will depend on an organization’s leadership and understanding about how cloud strategies will deliver results that amplify success, provide reliable services, and reshape interactions with customers, employees, and global markets. Based on research, insights from across HfS, and professional experiences, Joel will guide conversations about successfully leveraging the workplace native competencies of Intelligent Automation and the OneOffice to optimize investments in people, partnerships, and technology.

Before HfS, Joel held senior roles in global enterprise software, intellectual property, semiconductor, and research firms. Joel has led product programs, built solutions, and led company strategies to adopt solutions based on the cloud. After graduating from the University of Houston, Joel’s career has taken him to New York, San Francisco, Prague, Sydney, and Toronto. He currently resides in Ottawa, Canada with his wife and daughters, where he has taken up electric guitar to annoy his neighbours, family, and friends.

Content By Joel Martin

Data Viewpoint

Adopting outcome-based pricing drives cloud deals

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Point of View

HFS launches SaaS XXV, measuring business value creation of leading SaaS solutions

HFS’ SaaS XXV initiative provides an understanding into which SaaS providers are delivering maximum value creation to enterprises.

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Point of View

Low-code addresses the fast-paced go-to-market needs of accelerating Digital

Speed, investment, training, collaboration, and partnerships make up the five factors driving the adoption of low-code and no-code.

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Highlight Report

DigitalOcean’s simple approach to cloud offers enterprises an alternative to hyperscale domination

Unlike AWS and Google, DigitalOcean is setting its sights on cloud provision for start-ups and small-to-medium sized businesses.

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Data Viewpoint

Digital transformation is dead

Digital transformation is dead. Data shows enterprises need a more evolutionary approach.

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Data Viewpoint

Waterfall continues to drown Agile aspirations in DevOps

Global 2000 firms still are heavily investing in Waterfall DevSecOp Methodologies.

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Point of View

After 20 years, it is time to retire Agile

Agile promised accelerated software development and innovation for the business, but 20 years later it has failed to deliver.

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Highlight Report

With $1B FullStride Cloud Services, Wipro is taking significant steps to beat the competition

Wipro puts money into Cloud Services with FullStride initiative.

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