Sam Duncan

Practice Leader

Sam Duncan is a practice leader for HFS Research, based in Cambridge, UK. He graduated from Bournemouth University with a degree in economics. His interest in macroeconomics focuses on how the evolution of technology accelerated globalization. He also studied law, accounting, and investment management.

Since joining HFS, Sam has developed his understanding of blockchain and continues exploring the latest applications of the technology across various industries. He applies his economics background to keep up with the latest banking and financial services industry trends, with a particular interest in insurance. He is a regular contributor to the HFS Market Index, a quarterly report that breaks down the performance and key events of the leading service providers throughout the previous quarter.

When he's not keeping up with the latest market developments, Sam enjoys playing for his local rugby club and can often be found sampling the output of local breweries.

Content By Sam Duncan

Point of View

‘Fastest five’ bets on BFSI and HLS are paying off in Q4 2024

BFSI and healthcare sectors are driving Q4 2024 growth for ‘Fastest Five’ , but enterprise buyers should be cautious.

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Highlight Report

Sports organizations can’t build it themselves—partners like Sportian can help

Sportian was built by the sports sector, for the sports sector.

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Point of View

TWILTCH providers must focus on resilience building, not just cost-savings

Uncertainty continues to impact TWILCTH revenue, but there are green shoots in North America that a slowing Europe offset.

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Highlight Report

Innova Solutions’ Orion empowers GCC leaders to articulate their strategic value

Orion by Innova Solutions helps GCCs scale innovation & align with parent goals through tailored support and ecosystem integration.

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Point of View

Attention sports businesses, see service providers as more than just sponsors

Sports organizations must shift their mindset to lean on service providers for what they’re actually good at—digital transformation.

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Highlight Report

Insurers cannot continue to ignore decades of technical and process debt

Mounting technical and process debt—estimated at $200 billion by HFS Research—is no longer sustainable for the insurance industry.

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Competitive Intelligence

Cognizant: Salesforce Services Capabilities, 2025

A look at how Cognizant performed in the HFS Horizons: Salesforce Service Providers, 2025

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Competitive Intelligence

Accenture: Salesforce Services Capabilities, 2025

A look at how Accenture performed in the HFS Horizons: Salesforce Service Providers, 2025

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