Lavanya B G

Associate Practice Leader

Lavanya is an associate practice leader and analyst for HFS Research. She is a market research and analytics professional with more than seven years of experience across the healthcare, IT, semiconductor, and automotive industries.

Lavanya led market research and consulting projects for global companies, specializing in financial analysis, market intelligence, and competitive benchmarking, including global market trends, industry rankings, and talent pool analysis. Her expertise also covers secondary research, data analysis, PESTLE analysis, Porter’s Five Forces analysis, SWOT analysis, and market sizing.

Before joining HFS Research, Lavanya worked with Zinnov, IQ4I, and ITC LSTC. At Zinnov, she analyzed engineering R&D spending trends across the healthcare, telecom, BFSI, automotive, software, semiconductor, and retail industries—studying market investments, technological advancements, and industry shifts to identify emerging trends. She also evaluated engineering service providers and ranked IT/ITES companies based on their technological expertise, service offerings, and competitive positioning in the market to help businesses understand industry benchmarks, competitive landscapes, and strategic growth opportunities.

Lavanya holds a master’s degree in biotechnology from Bangalore University and has published a research article on enzyme production in an international journal. Based in Bengaluru, India, she enjoys cooking, traveling, and playing chess and carrom.

Lavanya B G

Content By Lavanya B G

Data Viewpoint

Partner with providers to turn design strength into manufacturing advantage

Collaborate with service providers to turn strong designs into manufacturing benefits.

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Data Viewpoint

Stop telling innovation stories—start proving them

Shift from talking about innovation to demonstrating real, measurable results.

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Point of View

Indian enterprises, stop treating academia like a vendor and co-invent with them

Global firms link with universities to drive commercial tech. Indian leaders risk lagging in AI hardware and semiconductors.

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Data Viewpoint

Rebuild customer trust and align partnerships to drive semiconductor innovation

Semiconductor companies must align partnerships and innovation to bridge the gap between partners and client goals.

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Highlight Report

From scale to ecosystems and resilience for ER&D leaders

A look into the implications of the Wipro-Harman deal for enterprises and the broader market.

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Point of View

PLM must evolve from storage to an innovation and compliance hub in petrochemicals

Petrochemical industry must be a digital command center that connects innovation with compliance and agility with accountability.

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Point of View

Enterprise ER&D must shift from centralized to regionally tuned

Automakers retrofit Western EVs globally, but today’s fragmented market needs regionally tailored, ecosystem-led ER&D.

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Point of View

Enterprises must lead the software-defined auto revolution to drive the future

This PoV explores how enterprise R&D must adapt for the SDVs era, digital innovation, and new mobility business models.

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