In a blog post, Twitter signaled it has made significant changes to its API that have the potential to considerably harm and diminish the function of third-party clients and applications.
Although Twitter has been moving in this direction for some time, and therefore these actions can’t come as a complete surprise, the changes reveal Twitter’s platform philosophy: they want to be more like Apple, with complete authoritarian control over the platform and, critically, its monetization, than like Microsoft or Google, with completely open platforms accompanied by related monetization opportunities. It’s all about the money.
Although it’s certainly premature to predict problems for Twitter, this change creates the biggest opportunity for platform providers to compete with Twitter. Brands and solution providers need to more strongly prioritize competing platforms, including Facebook, Pinterest, and perhaps an evolving Google. Emerging platforms like App.net also merit attention.
Register now for immediate access of HFS' research, data and forward looking trends.
Get StartedIf you don't have an account, Register here |
With the exception of our Horizons reports, most of our research is available for free on our website. Sign up for a free account and start realizing the power of insights now.
Our premium subscription gives enterprise clients access to our complete library of proprietary research, direct access to our industry analysts, and other benefits.
Contact us at [email protected] for more information on premium access.
If you are looking for help getting in touch with someone from HFS, please click the chat button to the bottom right of your screen to start a conversation with a member of our team.
