HfS predicted that 2015 would be the year in which Design Thinking would come to the fore. And we have seen a number of service providers embracing it–rolling out products and services that seek to embrace this model and embed it into their offerings.
With the adoption of Design Thinking in mind, we have also observed a number of the large IT and business service providers launch design studios and design labs around the globe. We examine whether these studios are necessarily a differentiator in the increasingly digital world.
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