More from the GenAI Leadership Series: Phil Fersht caught up with Exponential View Founder Azeem Azhar to discuss how enthusiastic he is about the global focus on AI, where AI is heading, and why. Listen in now

From the Blog

More Research on the Generative Enterprise

Market Impact Report

Enterprises must embrace AI to reimagine their future, not tinker in the margins

AI is the new enterprise disruptor - those who reimagine purpose, models, and ecosystems will lead; others risk irrelevance.

Point of View

Eliminate data debt to unlock the full power of Agentic AI

The biggest barrier to AI success is the weight of legacy systems and outdated processes.

Hot Tech

HFS Hot Tech: WRITER

WRITER provides a full-stack platform for enterprises to build, activate, and supervise custom AI agents.

Highlight Report

Mimica brings agentic AI to task mining as firms want value, not just visibility

Mimica links task-level intelligence with automation to close the visibility–execution gap for enterprises.

Market Vision Paper

The enterprise guide to agentic business transformation

A practical guide to deploying AI employees and scaling agentic transformation for measurable impact across enterprise functions.

Point of View

Enterprises must break legacy contracts to unlock GenAI return on value

Enterprises' GenAI success will not be decided by who writes the best prompt; instead, it will be decided by how you buy.

Point of View

TWILTCH signals cautious growth, bets big on GenAI to counter global slowdown

In the current period of macroeconomic and policy unpredictability, enterprises should move beyond tactical cost savings.

Point of View

Ten GenAI disruptions changing how enterprises create and capture value

With transformation costs falling, leaders must go beyond pilots, embed GenAI across workflows, and design new business models now.

Point of View

$1.5 trillion Services-as-Software market takes off—three swimlanes emerge

$1.5T SaS market accelerates as services and software converge—three models reshape enterprise buying and delivery.

Point of View

Build your Human Premium to win in the age of LLMs

Today’s enterprise leaders must scale up where LLMs can’t mimic: imagination, intimacy, and integrity.

Point of View

Ditch same-old SaaS and differentiate with Services-as-Software

AI’s generative capabilities are making static software obsolete - opening a new path to true enterprise differentiation.

Point of View

Services-as-Software and psychology biases break services pricing

AI is disrupting services pricing; success hinges on behavioral economics, outcome-based anchors, fairness, and risk-sharing.

Market Impact Report

The seven critical levers for scaling GenAI

A playbook for IT leaders: Generative AI (GenAI) has the power to revolutionize industries, but scaling it is no walk in the park.

Highlight Report

Sonata’s Harmoni.AI is embedding responsibility at the core of enterprise AI

Harmoni.AI brings together AI-powered service delivery platforms, technology accelerators, and industry frameworks.

Challenger Series

HFS Challenger: Zeta

Zeta empowers marketers with AI-driven control, simplifying MarTech with modular tools for personalization, speed, and agility.

Highlight Report

Writer’s trust architecture sets a new benchmark for enterprise AI security

Writer has built a robust trust foundation reflecting where enterprise AI is heading.

Hot Tech

HFS Hot Tech: AidenAI

Hot Tech Profile: AidenAI blends AI+digital services, driving AI-driven automation for modernization & greenfield deployments.

Highlight Report

Lead with smarter AI, not bigger models: Centific builds for fit

Centific redefines enterprise AI with smaller, specialized models built for real-world environments, efficiency, and trust.

Point of View

Don’t trade speed for stability as vibe coding emerges

Vibe coding is a glimpse into the future of software development, but one that demands careful oversight and proper planning.

Point of View

Cloud is no longer plumbing: Why your AI ambitions will fail without a new strategy

Cloud is now the operating system for AI transformation. Enterprises must rethink strategy, sourcing, and governance.

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