Executive Research Leader
David Cushman is an executive research leader for HFS Research. He has a long-term focus on emerging technology, tracking OneOffice and OneEcosystem enablers from automation, artificial intelligence (AI), generative AI (GenAI), data and design thinking, Web3 and metaverse, process orchestration, workflow, and intelligence to quantum computing. He also leads the HFS Hot Tech program.
Experienced in startup, scale-up, and large-scale digital transformation programs, David has led digital development at the UK's fastest-growing media company, founded and grown digital consultancies across Europe, and worked with world-class companies as a director in digital strategy advisory at a Tier 1 services provider.
The author of The 10 Principles of Open Business (Palgrave Macmillan, 2014), David earned a joint honors degree in philosophy and sociology from the University of Essex.
He lives in Cambridgeshire, UK, with his wife and daughter and enjoys reading, writing, travelling, and thinking (exploration of all kinds). David embraces change and always seeks learning opportunities. But, for all that, he has been a supporter of Leeds United Football Club since he was seven years old. Some things just cannot be unlearned.
Watch David Cushman discussing about HFS Horizons: Metaverse Services Providers, 2023
July 9, 2026 Revature unifies recruitment, skills mapping, and deployment on one platform to help enterprises build AI-ready talent.
July 8, 2026 Zime's AI engine turns your best sellers' behaviors into scoreable guidance so every rep can sell like a five-year veteran.
June 25, 2026 Databricks' Data + AI Summit got the enterprise AI diagnosis right, but its breadth is a reason to govern vendor dependency.
June 18, 2026 Why enterprises must fix enterprise debts before scaling AI, from an HFS and Publicis Sapient roundtable.
June 17, 2026 How humanizetech.ai automates SAP delivery from design to go-live, easing the specialist bottleneck that stalls programs.
June 16, 2026 Cursor's enterprise pivot gives tech leaders the leverage to set the terms with AI-native software engineering vendors.
June 9, 2026 Service provider teams already have agentic AI skills, but lack the time, tools, and governance to turn them into value.
June 5, 2026 How CISOs can rebuild cybersecurity into VulnOps to safely deploy agentic AI at enterprise scale.
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