The market for enterprise analytics services is dynamic, and by its very nature, synonymous with innovation. Global technology and business services providers and their clients regularly offer up analytics initiatives as examples of innovative new thinking using emerging technologies. This applies both to opportunities to embed reporting and analytics into ITO and BPO engagements, and standalone analytics services engagements. This leads to an interesting challenge – understanding market movements in a space that is rapidly evolving and constantly being pitted as an ‘innovation’ lever. Both buyers and service providers find it a challenge to sift through the hype and understand real progress along the analytics value chain. From our initial research findings into this year’s refresh of the HfS Enterprise Analytics Services Blueprint, we are able to compare various market themes to what we saw in Q4 2013.
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