Points of View

Dell Arrives at its “Crossroads”—Which Direction Is Next?

We recently had a chance to sit down with members of Dell’s executive team (representing the Applications, BPO, Infrastructure & Cloud, and Marketing units) to discuss its ongoing initiatives and the strategic direction of its services business. Dell, noted for its strength in the PC market, has been tuning and evolving its services portfolio, which will be central to the long­-term health of the greater Dell.


Since being taken private in late 2013, Dell has been a business in transition, something that has both helped and hindered its momentum and image. While it has solidified its market position, uncertainties remain as the market and consumers seek to answer a very fundamental question: What will emerge as their ultimate “core” business and value proposition (who will Dell be when it grows up)?

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