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In February 2021, Capgemini, SharpEnd and The Drum launched a new retail innovation store, CornerShop. It’s an innovative brick-and-mortar store based out of London (Occupying the ground floor of The Drum Labs) that redefines and reimagines the shopping experience in a post-COVID world. The store will explore the transformation of shopping and customer engagement in the ‘new normal’ using emerging technologies.