Competitive Intelligence

Publicis: Services Capabilities for HCP, 2026

The Publicis: Services Capabilities for HCP, 2026 profile is for health system CXOs, patient experience leaders, and public health program owners evaluating patient engagement and digital front-door service partners.

HFS Horizons placement grid plotting service providers across three horizons against two axes. The left vertical axis, innovation scope, runs from Functional at the bottom, through Enterprise in the middle, to Network at the top. The right vertical axis, value aspiration, runs from Cost plus Experience at the bottom, through Experience plus Health in the middle, to Health plus Equity at the top. The three horizon bands are stacked top to bottom. Horizon 3 Market Leaders sits at the top and represents providers delivering on the full quadruple aim of cost, experience, health outcomes, and equity. Horizon 2 Enterprise Innovators sits in the middle and represents enterprise transformation that delivers cost, experience, and health outcomes. Horizon 1 Disruptors sits at the bottom and represents providers addressing cost and experience. All providers within a horizon are listed alphabetically. Horizon 3 Market Leaders includes Accenture, Cognizant, Deloitte, Epic, Evernorth Health Services, EY, HCLTech, Hitachi Digital Services, KPMG, Kyndryl, Optum, Sagility, and Tata Consultancy Services. Horizon 2 Enterprise Innovators includes Atos, Capgemini, Carelon, CitiusTech, Ensemble Health Partners, EXL, Firstsource, Genpact, Guidehouse, IBM, Innova Solutions, Inovalon, MEDITECH, NTT DATA, Omega Healthcare, Oracle Cerner, Publicis Sapient, PwC, R1, SoftServe, Sutherland, UST, Virtusa, and Wipro. Horizon 1 Disruptors includes AKKODiS, Coforge, DXC Technology, Emids, EPAM, Hexaware, HTC Global Services, LTM, Persistent, Smarter Technologies, Sonata, and Tech Mahindra. Publicis, shown as Publicis Sapient, is placed in Horizon 2 Enterprise Innovator. The accompanying callout summarizes Publicis as delivering patient engagement and a digital front-door through the SPEED framework. The study assessed and rated the service capabilities of 50 healthcare providers at the intersection of the why, what, how, and so what, and the quadruple aim of care. Source: HFS Research, 2026.

Note: All service providers within a Horizon are listed alphabetically
Source: HFS Research, 2026

Key facts about Publicis’ HCP services capabilities

Information panel divided into five blocks summarizing Publicis' HCP services profile. The first block, relevant M&A and partnerships, lists recent M&A from 2022 to 2025: Spinnaker SCA in 2024, providing supply chain strategy and consulting services. Its partnerships are Salesforce, Adobe, SAP, Google, AWS, IBM, Oracle, Microsoft, Drupal, Acquia, Snowflake, and Automation Anywhere. The second block, key clients, states that the client count is not disclosed, with key clients Waldkliniken Eisenberg, HRSA (US Health and Human Services), and University of Mississippi Medical Center (UMMC). The third block, global operations and resources, states that headcount is not disclosed, with a global presence in Boston and Paris and delivery through 53 or more offices across North America, EMEA, APAC, and major India hubs. The fourth block, flagship internal IP, lists five entries: CoreAI, an enterprise AI engine that personalizes omnichannel engagement at scale; Epsilon, a health cloud platform; INSAGIC, a clinical insights platform; Bodhi, a GenAI-enabled engineering productivity platform; and Sapient Slingshot, an AI-driven software development accelerator. The fifth block, sustainability meter, is a gauge dial reading from Low through Medium to High, with the needle pointing to Medium. Source: HFS Research, 2026.

Source: HFS Research, 2026

Publicis’ performance in the study and HFS’ views of its strengths and development opportunities for HCP services capabilities

Two-part assessment slide accompanied by a horizon ribbon on the left that marks Publicis' placement in Horizon 2 Enterprise Innovator, between Horizon 3 Market Leader above and Horizon 1 Disruptor below. The first part lists strengths across seven dimensions. Value proposition: AI-led patient experience and clinical engagement transformation anchored in design, engineering, and agentic AI platform delivery. Capabilities: addresses limited parts of the provider value chain, focusing on patient services such as patient engagement, digital front door, contact center, and adjacent referral workflows via Salesforce Health Cloud, agentic AI platform delivery, and Slingshot-led legacy modernization. Go-to-market: targets large health systems and public health programs through experience-led consulting, Publicis Groupe creative scale, and the SPEED framework as a structured delivery model. Outcomes: drives better patient experience through omnichannel engagement and digital front-door rollouts, expands care access through public-health workforce platforms, and reduces cost through Slingshot-led legacy modernization. Innovation: a connected innovation system including the SPEED framework alongside agentic AI and composable platforms, accelerating rapid delivery of patient engagement and experience solutions. Customer: recognized for creative and engineering depth, design-led delivery quality, and the ability to operate at scale on patient engagement programs. Partner: valued for joint execution on patient engagement workloads, dependable delivery on Salesforce and Adobe platforms, and willingness to co-build creative-led solutions on partner ecosystems. The second part lists development opportunities across three dimensions. Outcomes: quantifying impact across health outcomes, patient experience, and equity will be critical as buyers demand quad-aim proof beyond financial outcomes. Customer: build stronger public proof points and named provider references. Partner: diversify the partner ecosystem to include EHR specialists, clinical AI platforms, and healthcare-domain experts beyond the current horizontal automation and hyperscaler footprint. Source: HFS Research, 2026.

Source: HFS Research, 2026

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