Market Analysis

The Content Moderation Playbook

October 29, 2021

Customer trust is more important than ever to maintain strong financial performance and brand affinity. The content moderation piece of trust and safety initiatives involves critical processes that protect your users, customers, and the community at large from damaging, inflammatory, and untruthful content. Making your strategy successful requires a delicate interplay between people, process, technology and partnerships.

This report, developed in partnership with Teleperformance, outlines the most important issues to consider regarding content moderation strategy and operations. This guide will be a playbook for enterprises to understand the critical things to look for when strategizing about trust and safety, including sourcing, location, and staffing strategies.

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