Vibe coding in UK&I firms: Success hinges on embracing new ways of working and open governance

UK&I firms must embrace new ways of working, underpinned by open and clear governance

HFS Research, in partnership with Cognizant, surveyed 100 business and IT leaders across UK&I to provide these insights:

- Most firms are not culturally and organizationally ready for vibe coding
  27% actively don’t feel ready, and the largest group (38%) are still unsure.
- Digital-savvy grads and early career technologists hold the key
  88% of respondents recognize that AI-native talent is critical to unlocking the full potential of vibe coding and to move the needle on their cultural readiness.
- Cultural drag will hamper adoption
  Respondents see no more than 22% of their workforces actively using vibe coding within six months, slowed by risk aversion and lack of talent.
- Leaders need to set clear rules
  The biggest shackles on progress with vibe coding are blockers from legal, security and compliance functions and lack of confidence among teams (49%/43%). Clear, competent, and visible governance must be deployed to break through.
- Productivity is first
  Like so many new technologies, firms are pointing at vibe coding for productivity gains first and foremost. Acceleration is good, but transformation is better. Firms must embrace the latter to create real value.
- Cursor is king
  Despite the rise of Lovable and Replit, Cursor is the current defacto choice among enterprise vibe coding tools.

The Bottom Line: UK&I firms must move faster to take advantage of near-term productivity gains and open their doors to more grads and early career technologists to provide both the capabilities and culture change they need to win with vibe coding.

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Author

David Cushman Executive Research Leader

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