AI in consumer goods is brimming with pilots—but only a small set of leaders are converting proof-of-concepts into scaled, P&L-level impact. Our new HFS Market Impact Report with Cognizant spotlights this “15% club,” the governance and funding moves that set them apart, and the near-term path to agentic AI.

Whether you are part of this 15% club or not, this roundtable will give you insights from HFS analysts on the latest AI trends in CPG and retail, and the chance to compare notes with peers at various stages of AI maturity.

What we’ll cover:

  • From pilots to production. Nearly 70% of AI projects remain stuck in pilots, with another 15% shelved. Discover what successful firms do differently—cross-functional councils, business-linked KPIs, and more—to break the cycle.
  • Who funds and who decides. With nearly 60% of AI spending now originating in the business, see how hybrid governance helps avoid duplication and accelerates scale.
  • Where value is landing first. From scaled wins in content and personalization to traction in demand forecasting—pinpoint the best starting point for your AI journey.
  • Partnering for outcomes. Structure vendor relationships to maximize value delivered while avoiding lock-ins.
  • Agentic AI without the hype. Explore practical, low-risk starting points and map your opportunity matrix.
Why attend? 
  • See what’s real. Benchmark with peers on AI that’s actually scaled—not just demoed—and gather peer-validated use cases you can act on now.
  • Fix the pilot trap. Pressure-test governance models that turn scattered pilots into enterprise platforms, with a crisp checklist for scaling success.
  • Unlock faster funding. Swap playbooks for agile, outcome-tied investment when annual budget cycles slow AI momentum.
  • Step into agentic AI—safely. Leave with a lightweight plan to pilot agentic workflows over the next two quarters, keeping humans firmly in the loop.
  • Join the 15% club. Walk away with clear governance, funding, and platform moves to accelerate scale within 6–12 months.
HFS participants
Saurabh Gupta | HFS Research
Saurabh Gupta
President, Research and Advisory Services
Ashish-Headshot-New-With Background
Ashish Chaturvedi
Executive Research Leader
Steve Dunkerley
HFS OneCouncil Leader

Who should join

Executive leaders in CPG and retail-adjacent consumer brands, including Chief Digital, Data, and AI Officers; CIOs and CTOs; Chief Growth and Marketing leaders; Heads of Supply Chain and Planning; RGM and Commercial Excellence leads; and Product, R&D, and Operations leaders.

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