David Cushman

Executive Research Leader

David Cushman is an executive research leader for HFS Research. He has a long-term focus on emerging technology, tracking OneOffice and OneEcosystem enablers from automation, artificial intelligence (AI), generative AI (GenAI), data and design thinking, Web3 and metaverse, process orchestration, workflow, and intelligence to quantum computing. He also leads the HFS Hot Tech program.

Experienced in startup, scale-up, and large-scale digital transformation programs, David has led digital development at the UK's fastest-growing media company, founded and grown digital consultancies across Europe, and worked with world-class companies as a director in digital strategy advisory at a Tier 1 services provider.

The author of The 10 Principles of Open Business (Palgrave Macmillan, 2014), David earned a joint honors degree in philosophy and sociology from the University of Essex.

He lives in Cambridgeshire, UK, with his wife and daughter and enjoys reading, writing, travelling, and thinking (exploration of all kinds). David embraces change and always seeks learning opportunities. But, for all that, he has been a supporter of Leeds United Football Club since he was seven years old. Some things just cannot be unlearned.

Watch David Cushman discussing about HFS Horizons: Metaverse Services Providers, 2023

David Cushman | HFS Research

Content By David Cushman

Hot Tech

HFS OneOffice Hot Vendors: Q4 2022

Discover six new HFS Hot Vendors - the Q4 2022 cohort chosen for their distinctiveness, ecosystem robustness, and client impact.

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Point of View

2023: Your metaverse honeymoon will fizzle out if you can’t demonstrate ROI

Metaverse enthusiasts must go beyond vanity projects to avoid indefinite postponement by recession-wary CFOs.

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Highlight Report

To fast-track transformation value, enterprises must focus on the employee experience

Digital transformation programs are failing to realize the value that enterprise leaders expect. EX holds the key to improvement.

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Point of View

Is the singularity nigh? Deconstructing the ChatGPT hype

HFS is cutting through the market noise around ChatGPT by providing our initial views

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Point of View

Unlock the data in your documents to transform processing

This market scan of 42 Intelligent Document Processing vendors identifies which covers which industries, functions, and use cases.

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Highlight Report

Learn from the race to REAL ID to cut costs and boost customer experience

A US ID initiative is accelerating tech-driven customer and document-centric solutions, cutting costs and improving CX and EX.

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Highlight Report

Accenture places Metaverse “core to success for enterprise”—yet investment lags

Accenture names the metaverse one of the five key forces of change every enterprise must harness, but enterprise investment lags.

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Highlight Report

Manufacturing is the next $180 billion metaverse opportunity

The not-so-little secret of the metaverse is that manufacturing can and should be one of its earliest and most lucrative adopters.

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