Josh Matthews

Practice Leader

Josh is the Practice Leader for Sustainability at HFS Research. As an "activist analyst," Josh focuses on making an objective and emotive case for sustainability. He founded Critical Mass for Sustainability Through research, consulting, and convening partnerships, aiming to move us toward the positive tipping points that the global context needs. A critical mass that pulls policy, consumer behavior, and business into alignment with the 17 UN Sustainable Development Goals.

Josh was a Parliamentary candidate in the UK’s General Election in 2024. He also co-chairs the Cambridge Alumni Society for Sustainability. Josh has spoken at COP26 and multiple industry and sustainability events. He is a former Cambridge City Councilor and shadow cabinet member for Climate Change, Environment, and the City Centre.

Josh graduated from Cambridge's Institute for Manufacturing and Loughborough Chemical Engineering. He was a process engineer at TotalEnergies and had broader consulting experience at Unilever and several other large and small firms. He spent time as a visiting scholar at UC Santa Barbara researching low-carbon hydrogen and was a published author in Chemical Engineering and Technology.

Josh spreads his sporting time across cricket, racket sports, running, and the gym. He is a former competitive swimmer and has tried almost every sport competitively but has yet to make a career out of one. Thank goodness for the research. Josh reads mostly nonfiction (but with a special place for the Game of Thrones books and seasons 1-7). He is a fan of most edible things, red wine, and a gin and tonic—served in a tumbler, not a massive goblet.

Content By Josh Matthews

Point of View

The Undercover Analyst: Back by unpopular demand, featuring real analysis!

Moving away from political satire - The UA hopes our remaining 6 readers enjoy some actual analysis littered throughout providers’ recent activity.

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Point of View

Process industry transformations must find a unique way of being agile

Process industries keep falling behind on the road to Industry 4.0 - agile transformations are tough, but they must find a unique path.

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Point of View

UK energy suppliers must decide: Will they play the cost game or focus on customer experience and

UK utility execs are split between cost-leadership, their customers, and sustainability; they must choose now, as "auto-switching" sweeps the market.

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Point of View

Avoid IoT project pitfalls and deliver business value from the outset

IoT success is about outcomes, not just technology. Follow these 5 pathways to find real business value from the rapidly expanding IoT market.

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Point of View

Leadership teams have a vital role to play in the future of talent—they must take it seriously

Follow these steps to address your short- and long-term talent shortages - using different approaches at different levels of the talent ladder.

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Point of View

How Blockchain can connect consumers to the supply chain—improving your topline and avoiding public

As consumers demand new sustainable standards, Blockchain is opening up supply chains - facilitating transparency, traceability, and value for workers.

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Point of View

Look Beyond Legacy Education To Avoid Falling Foul of Major Talent Shortages

As technology and business evolve at a frightening pace, don’t wallow in the talent crisis - look to non-traditional talent pools and re-skilling.

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Point of View

Sustainability: it’s time to get your act together or miss out on the value that others are currently

Ingrain sustainability in top-level strategy to capture part of the $12 trillion on offer – partnerships can be an accelerating first step.

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