HFS RESEARCH WEBINAR | Post-event Recap

Replay: Looking back to look forward: What 2025 taught us and where 2026 is taking us

December 9, 2025 | 10:00 am EST

2025 was the year Services-as-Software™ became reality. Enterprises moved from experimentation to execution, turning AI, automation, and data into measurable outcomes. Agentic systems began reshaping how work gets done, and the most successful organizations proved that transformation only works when humans lead with intent.

In this webinar, HFS leaders Phil FershtSaurabh Gupta, and Dana Daher discussed what we’ve learned this year and what’s emerging next.

Watch the replay + download the presentation

Key takeaways

  • Services-as-Software is becoming the new norm. AI is blending services and software into outcome-based, autonomous delivery models.
  • Enterprises are done with legacy pricing. 2025 brought major pushback on overpriced services and bloated SaaS, accelerating AI-first deal shifts.
  • The gap is execution, not tech. Most firms are still in pilots; scaling AI requires fixing process and data debt plus stronger governance.
  • AI value must go beyond cost savings. Competitive advantage comes from prediction, personalization, and performance, not just productivity.
  • 2026 is about practical playbooks. Expect a push toward AI readiness frameworks, safer agent deployment, and new AI leadership roles.

The future isn’t waiting. Will your enterprise be ready? Start the conversation.

Sign In

Sign up for a free
research account

With the exception of our Horizons reports, most of our research is available for free on our website. Sign up for a free account and start realizing the power of insights now.

Digests/Newsletters: Overviews of the latest news, insight, and research by HFS.

HFS Events: Exclusive invitations to HFS webinars, roundtables, and summits, bringing together key industry stakeholders focused on major innovations impacting business operations.

By registering you agree to our privacy policy.

I hereby consent that HFS Research can process my personal data.

Premium Access

Our premium subscription gives enterprise clients access to our complete library of proprietary research, direct access to our industry analysts, and other benefits.

Contact us at [email protected] for more information on premium access.

Help

If you are looking for help getting in touch with someone from HFS, please click the chat button to the bottom right of your screen to start a conversation with a member of our team.

[email protected]

    Contact Ask HFS AI Support