Generative AI innovator insights provide business and technology leaders with a 12-installment playbook for success.
Today we introduce a manifesto for the enterprise generative AI epoch.
HFS Research and Ascendion authored a first-of-its-kind study distilling lessons from enterprise trailblazers already reimaging work and unlocking the massive potential of generative artificial intelligence (GenAI).
In 12 snackable segments, get keen insights and tactical recommendations honed from extensive quantitative surveys and in-depth interviews with more than 120 AI innovators.
Learn from leaders already working with GenAI to build a bridge to the future
Start here: Introducing your playbook for the GenAI future Get a head start in the race to succeed with this breakthrough technology How is this study different? Why do the lessons we learned from it make this series essential reading for every enterprise leader?
1. How to win the race to become a Generative Enterprise™ Early wisdom from the Ascendion C-suite Ascendion CEO Karthik Krishnamurthy shares the hard lessons that can help us all unlock value with generative AI.
2. Points, waves, and fields: The new physics of work AI reshapes industrial economy work and experiences (finally) We explore what early innovators have learned about how generative AI will reshape enterprise value over the coming quarters and years.
3. GenAI success depends on talent, data, cash, and culture Creating the conditions to win We explore lessons from early innovators about the factors that can help ensure successful value creation with generative AI.
4. Expect some turbulence as GenAI takes off How to smooth out the bumps Forewarned is forearmed. Explore the most impactful generative AI deployment obstacles identified by an exclusive cohort of early enterprise adopters.
5. GenAI Impact to surpass every other technology Buckle up for the great disruptor! We asked early innovators and adopters to rank the overall impact of generative AI over the next few years against other major technologies throughout history. Their responses will surprise you.
6. Going all-in on GenAI brings promise (and peril) Get ready to bust AI out of the IT department We explore lessons from early innovators about balancing overwhelming enthusiasm for adopting generative AI with concerns about delivering on its promises.
7. GenAI will re-shape business economics Generative AI will impact costs, revenue, and valuations We explore how generative AI will re-configure essential business economics, such as costs, revenue, and valuations.
8. Waves of AI value will peak at different times Expect rolling waves of generative AI impact on core financials We explore early innovators’ predictions of the peak impact of generative AI on key business levers.
9. AI will unlock value from every business function Harness the bots to work better, faster, and cheaper Early innovators predict which functions will be impacted most by generative AI. Spoiler alert: customer service, sales, and strategy top the chart.
10. IT investment will rebalance toward AI-powered value Unboxing generative AI value takes an ecosystem Early innovators share their plans for investment across the generative AI ecosystem.
11. Classics over coding? Skills to power success in the GenAI economy Capturing value from generative AI will require the right skills to work with the bots We explore which skills organizations will demand more as they strive to capture value from generative AI.
12. GenAI can fix the IT productivity paradox The rules of business are still in effect, but the game has changed Our cohort of experts suggests that generative AI may finally fix a productivity paradox.
The GenAI future is about to reshape the business and technology landscape. Sure, there will be speed bumps, but the AI age demands boldness, creativity, and a dash of chutzpah.
Forge connections, spark dialog, and be part of a coalition for the future. Please join us at HFS and Ascendion to access all our research findings.
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