We must seize our GenAI moment and reinvent ourselves

Enterprise leaders must become proficient in navigating prioritization, deployment, and risk management challenges to achieve results when adopting GenAI.

This report provides guidance from and for UK and Ireland (UK&I)-based C-suite leaders. It emphasizes the importance of being bold and action-oriented in GenAI adoption, particularly in a local market steeped in AI tradition and soaked in rising investment. We suggest leaders may take courage from their peers already succeeding on the journey—and take confidence from the risk-reducing tools, frameworks, playbooks, and approaches available to support them.

To provide this guidance, we spoke directly to various UK&I-based enterprise leaders from companies such as Ferrero, Collins Aerospace, AXA Insurance, Allegro, Oxford University Press, ITV, and others. We went deep with a dozen leaders to learn about their key challenges, observations, and essential learnings from adopting GenAI in the enterprise.

Through this analysis, we address the fundamental questions leaders like you are asking yourselves—and offer a framework for successful enterprise GenAI implementation.

To read the complete report, click the download button below.