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Seasoned technology and services industry analyst Elena Christopher to spearhead the practice
New York and London, June 18 2021: HFS Research is pleased to announce the launch of its Banking and Financial Services practice. As enterprises around the world grapple with how to best take advantage of the unprecedented opportunity for change, one thing is for certain: the path to the OneOffice and digital transformation varies wildly by industry.
Exhibit 1 makes this point in spades – showcasing fresh from the field data from our semi-annual Pulse survey of 800 global business leaders. With this in mind, HFS is doubling-down on its industry research focus to deliver the same caliber of unbiased and impactful insights you’ve come to expect from us for IT and business process services and emerging tech, delivered through the industry lens.
Our very own Elena Christopher will lead the new practice, supported by the global HFS analyst team. She is informed by more than two decades of collaboration and advisory with financial services firms across banking, capital markets, and regulatory compliance. In Elena’s own words “For the love of God, we need to get more specific about what we mean by digital transformation and how to achieve it. Many sub-segments of the financial services sector were 100% certain they were digitally transformed pre-pandemic. It took a global pandemic to lay bear the precise lack of connectivity between lovely front-end customer engagement tools and the myriad of back-office systems that actually run banks. We want to help the BFS sector contextualize the journey to the OneOffice and get specific about how to get there. And we’ll try not to say ‘cloud’ too many times.”
Commenting on the new practice, HFS Chief Executive Officer Phil Fersht added, “HFS has been engaging with thousands of enterprise leaders in the banking and financial services industry for over a decade and it’s a landmark day when we can dedicate an analyst of Elena’s caliber to be the Research Leader for the practice. We are passionate and excited to roll out a visionary program backed by the most expansive demand-side research in the industry.”
It’s time to stop talking in buzzwords and generalities and get specific. Industry-specific.