HFS on Customer and Employee Experience

A collection of the latest views from the HFS analyst team on customer and employee experience.

More HFS Customer Experience Research

Horizons Report

HFS Horizons: Telecom Service Providers, 2025

An assessment of telecom service providers, addressing the why, what, how, and so what.

Highlight Report

Capgemini’s wind visualization technology sets a new benchmark for sports broadcasting

Empowering leaders to enhance fan engagements, strengthen connections, and create highly personalized, immersive experiences.

Point of View

The nearshore advantage in the age of technology arbitrage

Nearshoring brings advantages to IT services by offering experienced talent in local time zones to drive business outcomes.

Data Viewpoint

THL leaders seek strategic enablers for a customer-centric, resilient, and sustainable future

Top priorities for THL firms include new business models, ESP and data.

Point of View

The death of the dashboard: Prepare for a new era in enterprise intelligence

The future of decision-making lies in a shift from static dashboards to intelligent data conversations to drive workflows.

Market Vision Paper

Lean into disruption to shape the generative customer experience

Firstsource is helping clients embrace the agentic AI opportunity.

Point of View

Don’t let your customer data get away; make customer data platforms the new backbone of CX insights

GenAI plus customer data platforms highlight the potential power of “and”

Market Impact Report

No more trickle-down digital! How to help mid-tier financial services firms grow in a post-SVB world

HFS Research, in partnership with Cognizant, surveyed 151 US mid-tier FS firms to understand their unique needs in a post-SVB world.

Point of View

GenAI is reshaping sports industry advertising—adapt or get left behind

GenAI transformation isn’t only enhancing marketing—it’s redefining it.

Point of View

Why sports technologies are poised to grow exponentially

As technology investments drive more fan engagement and, subsequently, more revenue, all major sports franchises will follow suit.

Point of View

Formal DEI programs may be dead—but diversity is more important than ever

As formal DEI programs fade, embedding inclusive practices into core business operations becomes crucial for sustainable growth.

Point of View

Procurement leaders must tackle operational hurdles to find new sources of value

Procurement faces operational issues, data challenges, and talent gaps, however, leaders can add value with ecosystem partners.

Point of View

Stop pretending leadership failures can be fixed with an office

A leader’s success or failure hinges on relationships, and employees are deeply aware of this.

Highlight Report

With Agentforce, Salesforce brings new opportunities for clients and partners

At its annual Dreamforce event in California, Salesforce officially unveiled Agentforce, an allin-one agentics and Gen AI solution.

Highlight Report

Unleash the power of happy humans in your AI enterprise—learn from Cognizant’s balancing act

AI adoption risks employee discontent. Cognizant balances efficiency and experience using design, AI, and data.

Highlight Report

TCS builds Business-in-a-Box to support Xerox’s ‘Reinvention’

Xerox is overcoming dramatic business model changes with the help of the TCS business-in-a-box model.

Point of View

Retail’s make-or-break moment: Embark on the HFS ‘Future of Retail’ framework now

The ‘Future of Retail’ framework professes a customer-oriented paradigm enabled by tech.

Data Viewpoint

Modernize core banking to differentiate and future-proof beyond cost-cutting or UI polish

Banks must select their approach carefully to ensure continuously evolving systems.

Point of View

Energy and utilities leaders must adapt to convergence or risk obsolescence

E&U leaders must adapt to sector convergence, integrating renewables, smart grids, and IoT, or face obsolescence.

Point of View

Invest in your people—or pay more than you need to for AI

Train your way out of AI skills debt or prepare for a war for talent only those with the deepest pockets can hope to win.

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