Points of View

How Blockchain can connect consumers to the supply chain—improving your topline and avoiding public outcry

Jun 25, 2019 Josh Matthews

Catering to consumers who want sustainable products is retail’s megatrend, with two-thirds willing to pay a premium. Retailers are feeling the pressure to jump on the fair trade, organic, and vegan bandwagons, and address serious issues such as modern slavery. Technology-savvy consumers are demanding greater transparency to see for themselves whether products are as ethical as the logos on them indicate—whether that’s farming practices or factory conditions.

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