Points of View

How Salesforce’s $15.7B Tableau grab will impact you

Salesforce (SF) has just announced its acquisition of data visualization software champion Tableau. Both firms have been at the vanguard of disruption in their markets, with Salesforce making SaaS work and Tableau rethinking the way company data should be presented and consumed by different business stakeholders. Ultimately the exciting prospects about this merger are less about relative technologies, or economies of scale, or customer synergies, or integration opportunities or, indeed, any of the usual things we talk about post acquisition. The excitement here is as much about the bringing together of the two creative teams responsible for carving out software categories themselves.


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