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Point of View

Salesforce clients should keep abreast of Cognizant’s continued investments to position itself as a CX services leader

Cognizant doubles down on Salesforce marketing cloud and CX with Lev acquisition

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Point of View

Salesforce services providers must understand that client satisfaction, results from collaborative and flexible partnerships that meet customers’

This POV presents the voice of the customer from the recent Salesforce Services Top 10 report, 2020.

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Point of View

Front-office service providers must leverage smart investments to weather the COVID-19 storm

Front office services are set to be hardest hit, but providers are leveraging previous investments to rise to the challenge

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Point of View

Invest in Customer Data Platforms to Propel the OneOffice Experience

A new value proposition for Tech Mahindra is “BORN”

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Market Analysis

ITMS AND BPO CONTRACT ANALYSIS—Q4 2019

This report analyses publicly announced ITMS and BPO contracts in Q4 2019 by region, service types, key verticals, main vendors and digital services.

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Point of View

Salesforce clients must recognize Infosys’ growing Salesforce capability: the acquisition of Simplus would support its ongoing ambition to become a

In the past few years, Infosys has made several Salesforce acquisitions that significantly transform its Salesforce services offerings and local delivery

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Point of View

Concentrix’s marketing solutions meet manufacturing execs’ needs, but they face competing priorities and mature competitors, which all providers

Manufacturing providers have a strong focus on sales, marketing and aftermarket services; to cut through the competition, success stories must shine.

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Point of View

Read this process mining 101 primer before your next “operational excellence” meeting

Definitions and key techniques used by process mining experts today, with one fundamental underlying principle – data is the foundation of a business process.

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Point of View

Service providers will find ample opportunity in content moderation services, but they must proceed with caution

What you need to know about the opportunity (and risk) involved in this hot marketing services area

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Point of View

Find the right partners to help you break down internal silos and reach your full potential

How to select experience agency partners that will help break down your front office silos.

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Point of View

ServiceNow clients have spoken: Providers must sort out talent issues

Over the past 18 months we have talked at length with enterprise buyers about the trials and tribulations of ServiceNow implementations. One this is at the of

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