Market Vision Paper

NTT DATA: Responsibly reinventing to lead an era of AI-driven transformation

The IT services market continues to experience extremely challenging market conditions. Enterprises are struggling to find answers to the “digital dichotomy” of balancing macroeconomic headwinds with the big hurry to innovate. In 2023–24, growth for most IT service providers nose-dived to low single digits due to heightened scrutiny on discretionary spending and a laser-like focus on return on investment (ROI) for transformation. Enterprises are also looking for new avenues for value creation by investing in AI and other emerging technologies.

In light of these circumstances, NTT DATA is taking decisive steps to reinvent its global operations. By integrating all the services capabilities of NTT Group outside Japan, under the umbrella of NTT DATA, Inc., and bringing together technology capabilities from across its different organizations, the company is positioning itself for significant growth. Launched in the second quarter of 2024, the reimagined NTT DATA is generating $30 billion in revenue globally, with $18 billion generated outside Japan. This transformation solidifies its status as one of the world’s largest IT service providers.

HFS sat down with Abhijit Dubey, the newly appointed CEO at NTT DATA, Inc. for its business outside Japan, to understand how he plans to “responsibly reinvent” his organization to pivot from labor arbitrage to skills arbitrage.

Key insights
    • Strategic consolidation to unify NTT DATA with an integrated culture
      NTT DATA aims to integrate its global operations into a unified entity, which will streamline operations, enhance global capabilities, and present a singular brand to clients, thereby fostering deeper client relationships and driving innovation. Abhijit believes that having a strong cultural focus is essential for unifying the company’s diverse global operations and achieving strategic goals.
    • Outstanding place to work
      NTT DATA aims to stand out as a top employer focused on attracting, recruiting, and retaining the best talent in the industry. Already a top employer in 29 countries, it targets to expand in 40 countries, achieving industry-leading NPS scores.
    • Quality growth
      Achieving quality growth involves growth in revenue with expanded profit margins. NTT DATA focuses intently on the right services, clients, and geographies while leveraging global assets effectively.
    • A strategic partner to clients
      To serve as a strategic partner to clients on their transformation journey, NTT DATA prioritizes skills development and organizational restructuring to ensure it provides best-in-class services.
    • Right-size costs (efficiencies)
      The company right-sizes general and administrative (G&A) costs to maximize profitability for the industry’s top quartile.
    • Investment in generative AI (GenAI) and innovation
      NTT DATA invests heavily in GenAI solutions, recognizing the importance of taking Gen AI-related offerings to clients.
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