Market Impact Report

The seven critical levers for scaling GenAI

Generative AI (GenAI) has the power to revolutionize industries, but scaling it is no walk in the park. The pressure is building for technology leaders to turn GenAI projects into scalable solutions for their businesses. Yet to succeed with GenAI it requires bold leadership, relentless modernization, and a willingness to confront harsh truths about the organization’s readiness. Only by shifting from pet projects to enterprise-grade initiatives can IT leaders begin to deliver the promise of GenAI to reinvent and, in many cases, reimagine their business.

HFS Research conducted over two dozen interviews and discussions with IT leaders to understand their journey from proof-of-concept to delivering at scale for their enterprises. Their interests in GenAI span a myriad of aspects, from boosting productivity to staying competitive in an evolving market.

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