If a CEO’s pronouncements were all the evidence we needed that a business was doing something important, then sustainability would be top of the strategy charts.
Over half of the McKinsey Global Survey 2010 participants consider sustainability – the management of environmental, social and governance issues “important” or “extremely important” to their businesses. An even more optimistic Accenture study of 766 CEOs found 81% claiming that sustainability is part of the strategy and operations of their businesses.
In practice, for most companies, word and deed diverge.
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