Research & Insights

Explore our latest research, analysis, and thought leadership.

New from HFS

Point of View

The evolving US food retail complexion: Triggered by lifestyle and weight-loss drugs

Food Retailers must strategically adapt to remain relevant in an increasingly health-centric market.

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Highlight Report

The MIT discourse on GenAI: The world isn’t waiting for businesses to catch up

GenAI has hit escape velocity, with its influence cutting across industries.

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Point of View

The death of the dashboard: Prepare for a new era in enterprise intelligence

The future of decision-making lies in a shift from static dashboards to intelligent data conversations to drive workflows.

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Highlight Report

TCS approach suits firms seeking resilience in an evolving tech landscape

TCS wants you to embrace change—balanced with the need for enterprise resilience.

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Market Vision Paper

Lean into disruption to shape the generative customer experience

Firstsource is helping clients embrace the agentic AI opportunity.

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Point of View

Don’t let your customer data get away; make customer data platforms the new backbone of CX insights

GenAI plus customer data platforms highlight the potential power of “and”

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Horizons Report

HFS Horizons: Healthcare Payer Service Providers, 2024

An assessment of healthcare payer service service providers, addressing the why, what, how, and so what.

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Highlight Report

Midmarket leaders are the new targets in tech services battle for growth

Avanade sets out to level-up thousands of midmarket firms with simplified Microsoft offerings for rapid adoption.

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Point of View

Resurrect pharmacies by adopting winning retail strategies to address community healthcare

Retail pharmacies must find ways not to succumb to the dog-eat-dog world of retail, rather emulate winning retailers to serve their local communities.

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Point of View

Energy innovation needs new clarity over the now, next, known, and unknown

Senior energy industry leaders must step up their collaboration with innovation teams.

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Data Viewpoint

The rise of agentic AI: Shaping the future of business strategy

Agentic AI is transforming enterprises, with investment rising from 19-31%, redefining operations and enabling bold innovations.

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Data Viewpoint

India must balance its healthcare financing to lower out-of-pocket expenses

The India Union Health Ministry recently released the National Health Account (NHA) estimates for India 2021-22.

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Highlight Report

Inflection AI bounces back to serve enterprise AI wish list

Rumors of the death of Inflection AI have been greatly exaggerated.

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Point of View

Energy and utilities firms should transition while leading is still an option

HFS Research sets out a new energy and utilities research framework and launches the Horizons study.

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Horizons Report

HFS Horizons: Sustainability Services, 2024

The report provides an in-depth assessment of sustainability service providers.

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Point of View

Focus retail and CPG GenAI investments on the core but leave room for innovation

A roundtable discussion of Retail and CPG enterprise executives.

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Market Impact Report

No more trickle-down digital! How to help mid-tier financial services firms grow in a post-SVB world

HFS Research, in partnership with Cognizant, surveyed 151 US mid-tier FS firms to understand their unique needs in a post-SVB world.

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Point of View

GenAI is reshaping sports industry advertising—adapt or get left behind

GenAI transformation isn’t only enhancing marketing—it’s redefining it.

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Point of View

Why sports technologies are poised to grow exponentially

As technology investments drive more fan engagement and, subsequently, more revenue, all major sports franchises will follow suit.

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Highlight Report

Sutherland: The disruptor transforming legacy insurance by converging business and tech

Sutherland has been applying a business-first lens to tackle legacy issues and drive operational transformation in insurance.

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