Challengers' Code

Vertical AI is a real win as Veltris lifts growth for micro-industries

Headcount-based delivery, generic AI, slow modernization, and brittle legacy systems are holding enterprises (from healthcare to communications to industrials) back from achieving real growth in an increasingly competitive landscape. Enterprises must embrace Services-as-Software™ (SaS) (see Exhibit 1) as the next-generation delivery paradigm to overcome their intrinsic technology challenges by the rapid enablement of Vertical AI. As legacy product engineering and IT service providers, as well as business process organizations, face a moment of truth about their value proposition, new, nimbler players like Veltris are stepping up to address vertical-specific challenges as orchestrators of Vertical AI solutions. They are embedding AI in industry-specific workflows and maximizing return on investment (ROI) from SaS investments.

Exhibit 1: SaS will become a $1.5 trillion-plus market by 2035, absorbing revenue from both traditional IT services and Software-as-a-Service

Source: HFS Research, 2025

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