David Cushman

Executive Research Leader

David Cushman is an executive research leader for HFS Research. He has a long-term focus on emerging technology, tracking OneOffice and OneEcosystem enablers from automation, artificial intelligence (AI), generative AI (GenAI), data and design thinking, Web3 and metaverse, process orchestration, workflow, and intelligence to quantum computing. He also leads the HFS Hot Tech program.

Experienced in startup, scale-up, and large-scale digital transformation programs, David has led digital development at the UK's fastest-growing media company, founded and grown digital consultancies across Europe, and worked with world-class companies as a director in digital strategy advisory at a Tier 1 services provider.

The author of The 10 Principles of Open Business (Palgrave Macmillan, 2014), David earned a joint honors degree in philosophy and sociology from the University of Essex.

He lives in Cambridgeshire, UK, with his wife and daughter and enjoys reading, writing, travelling, and thinking (exploration of all kinds). David embraces change and always seeks learning opportunities. But, for all that, he has been a supporter of Leeds United Football Club since he was seven years old. Some things just cannot be unlearned.

Watch David Cushman discussing about HFS Horizons: Metaverse Services Providers, 2023

David Cushman | HFS Research

Content By David Cushman

Competitive Intelligence

AntWorks: Intelligent Document Processing Capabilities, 2023

A look at how AntWorks performed in the HFS Horizons: Intelligent Document Processing Capabilities, 2023.

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Competitive Intelligence

ABBYY: Intelligent Document Processing Capabilities, 2023

A look at how ABBYY performed in the HFS Horizons: Intelligent Document Processing Capabilities, 2023.

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Highlight Report

Google responds to enterprise fears of hyperscaler GenAI control

Google Cloud is pushing the boat out to allay enterprise fears that GenAI represents another way for hyperscalers to exert control.

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Point of View

Cognizant’s CMT diversity delivers wins for The English FA

Diversity and a framework combining connectivity, content, collaboration, and commerce deliver for Cognizant's CMT clients.

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Horizons Report

HFS Horizons: Intelligent Document Processing Products, 2023

The report examines how well IDP technology vendors help clients embrace IDP products to drive process transformation, evaluating the capabilities of tech the

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Highlight Report

KPMG’s $2 billion GenAI plan targets transformation with trust

KPMG is forging ahead with a $2 billion investment in GenAI despite 92% of business leaders expressing concerns about its risks.

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Competitive Intelligence

TaskUs: Generative Enterprise™ Services Capabilities, 2023

A look at how TaskUs performed in the HFS Horizons: Generative Enterprise™ Services Capabilities, 2023.

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Competitive Intelligence

Sutherland: Generative Enterprise™ Services Capabilities, 2023

A look at how Sutherland performed in the HFS Horizons: Generative Enterprise™ Services Capabilities, 2023.

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