Executive Research Leader
David Cushman is an executive research leader for HFS Research. He has a long-term focus on emerging technology, tracking OneOffice and OneEcosystem enablers from automation, artificial intelligence (AI), generative AI (GenAI), data and design thinking, Web3 and metaverse, process orchestration, workflow, and intelligence to quantum computing. He also leads the HFS Hot Tech program.
Experienced in startup, scale-up, and large-scale digital transformation programs, David has led digital development at the UK's fastest-growing media company, founded and grown digital consultancies across Europe, and worked with world-class companies as a director in digital strategy advisory at a Tier 1 services provider.
The author of The 10 Principles of Open Business (Palgrave Macmillan, 2014), David earned a joint honors degree in philosophy and sociology from the University of Essex.
He lives in Cambridgeshire, UK, with his wife and daughter and enjoys reading, writing, travelling, and thinking (exploration of all kinds). David embraces change and always seeks learning opportunities. But, for all that, he has been a supporter of Leeds United Football Club since he was seven years old. Some things just cannot be unlearned.
Watch David Cushman discussing about HFS Horizons: Metaverse Services Providers, 2023
March 30, 2026 A look at how PwC performed in the HFS Horizons: Agentic Services, 2026.
March 30, 2026 A look at how UST performed in the HFS Horizons: Agentic Services, 2026.
March 30, 2026 Faculty AI and DLB Associates give Accenture a full-stack AI play, but assembly alone won't close the AI ambition-to-impact gap.
March 25, 2026 OrbitShift uses agentic AI to turn fragmented market signals into structured pipeline execution across the full deal lifecycle.
March 24, 2026 OpenClaw shows the way ahead for cutting margin-sapping complexity by decoupling growth from headcount.
March 18, 2026 Enterprise leaders must prepare now for the HR-quake of AGI, and the prospect of business units run with one human at the helm.
March 18, 2026 An assessment to understand the why, what, how, and so what of service providers offerings across the agentic services value chain.
March 10, 2026 When pdfs, images, audio and video are read directly by AI systems, new potential to hack workflows emerges.
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