Executive Research Leader
David Cushman is an executive research leader for HFS Research. He has a long-term focus on emerging technology, tracking OneOffice and OneEcosystem enablers from automation, artificial intelligence (AI), generative AI (GenAI), data and design thinking, Web3 and metaverse, process orchestration, workflow, and intelligence to quantum computing. He also leads the HFS Hot Tech program.
Experienced in startup, scale-up, and large-scale digital transformation programs, David has led digital development at the UK's fastest-growing media company, founded and grown digital consultancies across Europe, and worked with world-class companies as a director in digital strategy advisory at a Tier 1 services provider.
The author of The 10 Principles of Open Business (Palgrave Macmillan, 2014), David earned a joint honors degree in philosophy and sociology from the University of Essex.
He lives in Cambridgeshire, UK, with his wife and daughter and enjoys reading, writing, travelling, and thinking (exploration of all kinds). David embraces change and always seeks learning opportunities. But, for all that, he has been a supporter of Leeds United Football Club since he was seven years old. Some things just cannot be unlearned.
Watch David Cushman discussing about HFS Horizons: Metaverse Services Providers, 2023
March 6, 2026 Enterprises scaling agentic AI will find why 22% face emergent behaviors and 18% hit auditability gaps without a formal agent OS.
February 23, 2026 Rackspace and Palantir partner with the promise of scaled productionized AI with hard ROI attached.
February 12, 2026 A survey of 100 UK&I leaders finds most firms lack the culture and talent to scale vibe coding without open governance.
February 12, 2026 Sonata's Agentbridge responds to the multi-stakeholder enterprise challenges of accelerating agentic AI.
February 3, 2026 Unlock the bounty of the AI era with HFS ‘RUNWAY'- a governance framework for unbounded ideation paired with bounded execution.
January 27, 2026 Make the challenge of agentic AI your cue to fast-track a new foundation for continuous change - ontologies as enterprise context.
December 23, 2025 Perpetuuiti converts business continuity and disaster recovery from manual scripts into automated, AI-led software execution.
December 17, 2025 Cut the chaos of supervising AI models, context, and autonomous decisions with our framework for safe and productive use of LLMs.
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