Executive Research Leader
David Cushman is an executive research leader for HFS Research. He has a long-term focus on emerging technology, tracking OneOffice and OneEcosystem enablers from automation, artificial intelligence (AI), generative AI (GenAI), data and design thinking, Web3 and metaverse, process orchestration, workflow, and intelligence to quantum computing. He also leads the HFS Hot Tech program.
Experienced in startup, scale-up, and large-scale digital transformation programs, David has led digital development at the UK's fastest-growing media company, founded and grown digital consultancies across Europe, and worked with world-class companies as a director in digital strategy advisory at a Tier 1 services provider.
The author of The 10 Principles of Open Business (Palgrave Macmillan, 2014), David earned a joint honors degree in philosophy and sociology from the University of Essex.
He lives in Cambridgeshire, UK, with his wife and daughter and enjoys reading, writing, travelling, and thinking (exploration of all kinds). David embraces change and always seeks learning opportunities. But, for all that, he has been a supporter of Leeds United Football Club since he was seven years old. Some things just cannot be unlearned.
Watch David Cushman discussing about HFS Horizons: Metaverse Services Providers, 2023
December 3, 2025 CTOs scaling AI agents will find out why actor-based architecture cuts multi-day runs to 15 minutes at a fraction of the cost.
November 20, 2025 WRITER’s AI Leaders Forum revealed a speed–trust gap holding back the business benefits of rapid technological innovation.
November 19, 2025 CrewAI runs 400 million agents monthly across a claimed 60% of Fortune 500 companies, delivering 80-90% efficiency gains.
November 18, 2025 To avoid the business resilience risk of code collapse, CTOs must lead developers to treat prompts as their source of truth.
November 18, 2025 Agentic AI doesn't fail because models are weak or tech is unproven. It fails when you don't share the realities of your business.
November 17, 2025 SUSAN shows how AI agents can test, validate, and strengthen continuity long before a real crisis.
October 31, 2025 Enterprises must scale AI value by busting out of test-and-learn trials. Embed agentic AI in core operations.
October 13, 2025 Enterprise tech leaders are stuck with bloated development cycle when what they need is speed, and a clear path to value.
If you don't have an account, Register here |
With the exception of our Horizons reports, most of our research is available for free on our website. Sign up for a free account and start realizing the power of insights now.
Our premium subscription gives enterprise clients access to our complete library of proprietary research, direct access to our industry analysts, and other benefits.
Contact us at [email protected] for more information on premium access.
If you are looking for help getting in touch with someone from HFS, please click the chat button to the bottom right of your screen to start a conversation with a member of our team.
