Jason Dann

Research Analyst

Jason Dann is a Research Analyst at HFS Research and is based in Boston, MA. He focuses on the evolving landscape of sports technology and the broader services ecosystem that supports enterprise transformation. His work spans multiple industries, with a particular emphasis on how service providers enable organizations to meet their strategic objectives.

Jason leads HFS’s research in the Sports & Entertainment space, drawing on his background as a former college athlete and his deep interest in the intersection of sports and technology. He is especially focused on how innovation is enhancing operational performance and delivering superior experiences for both sports organizations and their fans.

He holds a degree in marketing from Bridgewater State University. In his free time, Jason engages in weightlifting and various sports. He's an avid supporter of all Boston teams, especially the Celtics and Red Sox.

Jason Dann HFS

Content By Jason Dann

Horizons Report

HFS Horizons: Cybersecurity Services, 2025

An assessment of the leading service providers in cybersecurity resilience and innovation.

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Highlight Report

UFC turns to IBM to punch through its data deadlock

The future of fan engagement is about activating the right insights in the right format at the right moment.

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Data Viewpoint

Powering the next wave of cybersecurity with advancements in technology

Cybersecurity is transforming as service providers adopt enabling technologies to combat an increasingly complex threat landscape.

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Point of View

Coforge drives impactful transformations with focused execution intensity

Coforge stands out by scaling enterprise AI through execution, not hype—focusing on real impact over flashy GenAI promises.

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Market Analysis

The top technology partners for Cybersecurity Services, 2025

This report covers the top technology partners for cybersecurity across a mix of software, hardware, and cloud providers.

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Data Viewpoint

Accelerate co-innovation, refine go-to-market roadmap, strengthen execution, build partnerships, and

VoC and VoP feedback shows you must sharpen your GTM story, co-innovation roadmap, and strategic vision to boost cybersecurity.

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Challenger Series

HFS Challenger: Zeta

Zeta empowers marketers with AI-driven control, simplifying MarTech with modular tools for personalization, speed, and agility.

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Point of View

Don’t trade speed for stability as vibe coding emerges

Vibe coding is a glimpse into the future of software development, but one that demands careful oversight and proper planning.

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