IBM hosted its Analyst day at its Customer Center on the South Bank in London, which also houses the recently opened London IBM Interactive Experience studio. The studio promotes the Design Thinking consulting model which epitomizes IBM’s latest engagements with customers. The company is also encouraging cross-collaboration between business units to develop customer centric solutions for clients. For a big, traditional provider, both of these are challenges but also huge opportunities to take it to the next level in IT services engagements and offerings.
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