Taken private by Vista Equity Partners in 2009, SumTotal Systems has spent 2013 revamping its branding, restaffing its sales and marketing teams, and establishing a new client management support structure as it seeks to extend its 95% customer retention rate and drive new business through a stated focus on customer success. The Florida-based firm reviewed these activities as well as future product strategy and capabilities in an invitational analyst and customer event this month, in advance of formal product announcements planned at the HR Technology Conference in October. This Point of View outlines how and why SumTotal’s strategy and messaging is refreshing for a number of reasons, all under the overarching theme of being more relevant to both the business and the worker.
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