Point of View

Microsoft’s MySpace Moment or a Stellar Move into Social?

​Microsoft is buying LinkedIn, breaking numerous sales records. The largest sale of a consumer Internet company in history; The largest sale of an enterprise software/cloud company in history; The third largest sale of a technology company since 2001; and the largest acquisition ever made by Microsoft.

 

Is this a consolidation move by the old guard to protect and expand its legacy licensing markets, or a bid to create an innovative next generation “As-a-Service platform? Is it both or could this be the end of the PC era?

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