Joel Martin

Joel Martin is Vice President, Cloud Strategies at HFS. Joel’s role is to aid organizations in making crucial decisions on designing, adopting, managing, and governing their growing portfolio of as-a-Service solutions. Executives and business leaders will benefit from concise research on harnessing cloud-based solutions to support the workplace’s rapid, fundamental changes.

Success in the 2020s will depend on an organization’s leadership and understanding about how cloud strategies will deliver results that amplify success, provide reliable services, and reshape interactions with customers, employees, and global markets. Based on research, insights from across HfS, and professional experiences, Joel will guide conversations about successfully leveraging the workplace native competencies of Intelligent Automation and the OneOffice to optimize investments in people, partnerships, and technology.

Before HfS, Joel held senior roles in global enterprise software, intellectual property, semiconductor, and research firms. Joel has led product programs, built solutions, and led company strategies to adopt solutions based on the cloud. After graduating from the University of Houston, Joel’s career has taken him to New York, San Francisco, Prague, Sydney, and Toronto. He currently resides in Ottawa, Canada with his wife and daughters, where he has taken up electric guitar to annoy his neighbours, family, and friends.

Content By Joel Martin

Highlight Report

Unqork’s marketplace piles pressure on low-code, no-code laggards

The rapid rise of low-code, no-code makes it harder than ever for technology leaders to ignore. Now no-code champion Unqork is popping the champagne to mark the launch of the world’s first no-code marketplace, ramping up the pressure on those...

Point of View

Applications are dead, DATA is everything

Applications are dead, data is your North Star in the journey to Cloud Native. As your enterprise fully adopts the cloud, you must move past standalone applications and focus on data as the change agent for delivering business and customer...

Highlight Report

IBM buys BoxBoat: Boosts Kubernetes, DevOps capabilities for its Hybrid Cloud customers

IBM is acquiring advisory services firm BoxBoat to fuel “code in the cloud” services. For an undisclosed sum, IBM’s Global Business Services team adds the US-based company’s 40+ engineers, a stable of customers, and experience in Open Source, multi-cloud Kubernetes,...

Point of View

Google goes big on data and partnerships for cloud growth

As service providers build their cloud practices to serve their customers better, Google’s Cloud Platform (GCP) is becoming an increasingly relevant part of the enterprise data and analytics discussion. By developing a more cohesive partnering program, Google is helping its...

Point of View

As Public Cloud adoption heats up Services Providers jump on the Azure train to growth

In two recently published studies, Top 10 Hyperscale Cloud Service Providers and Market Analysis: Disruptive Hyperscale Cloud Service Providers, HFS examined two dozen service providers’ strategies for building hyperscaler capabilities and partnerships. Through in-depth interviews with services providers and enterprise...

Hot Vendor

HFS OneOffice™ Hot Vendors: Q2 2021

The HFS OneOffice™ Hot Vendors are an exclusive group of emerging players, each with a differentiated value proposition for the OneOffice. HFS analysts regularly speak with numerous exciting start-ups and emerging players. We designate a select group as the HFS...

Point of View

Genpact: Bringing Lean Design Principles to Cloud Business Process Redesign

Recently, we discussed Genpact’s evolving cloud service offerings and capabilities with the firm’s Global Cloud Services Leader, Vikrant Karnik. HFS was keen to understand how the firm leverages its deep business process outsourcing (BPO) and knowledge process outsourcing (KPO) heritage...

Data Viewpoint

How does cloud deployment benefit your organization?

Enterprises are adapting a mindset of using technology to ensure their teams can adapt to customer, market, and social changes at both scale and pace. Adopting a cloud-native model allows for scale, compute, and resilience. However, it’s the changing aspects...

Data Viewpoint

Cloud migration: Business critical applications

Service providers are playing a large role in moving data, workloads, and business applications to hybrid and public cloud. The big three of Microsoft, Amazon, and Google have captured various workloads, but Azure has leapt to the font as the...

Highlight Report

Accenture gains cloud muscle in Europe with the Linkbynet acquisition

With an aggressive acquisition strategy, Accenture will put pressure on its competitors to acquire firms of their own as a high growth market is also faced with a talent shortage in experienced, certified professionals. Additionally, as Accenture adds to talent...

Data Viewpoint

Top 3 Cloud Workloads

99% of companies are deploying solutions on the cloud. The problem is determining which cloud is the best for each essential workload and can deliver the digital experiences and desired outcomes. Based on global survey data the top workloads by...

Data Viewpoint

Business Process Migration Failures

Migrating to the Cloud (and becoming Cloud Native) is a hot topic within every enterprise. Yet, while adoption of hybrid and multi-cloud is rising, it is still too focused on technology lift and shift. Responses from over 800 technology and...

Highlight Report

HFS Highlight: EY does the math and acquires Pythagoras to bolster Microsoft capabilities in the UK

As the war for talent and cloud migration heats up, EY strengthens its service capabilities with the addition of Pythagoras’s services and its technical staff and a healthy book of business. With the UK Microsoft technology firm acquisition announcement, EY...

Point of View

Adopting Low Code or No Code solutions can help business and technology users adapt workloads and data to more efficiently meet their needs

Low-code and no-code (LCNC) solutions accelerate data and workflow contextualization for business users and citizen developers while helping software development teams reduce backlogs and turn rapidly changing business requirements into sustainable continuous integration and continuous delivery (CI/CD) pipelines. LCNC is...

Highlight Report

HFS Highlight: IBM is embracing Open: Open Source, Open to Ideas, Open to Partnership, and Open to Innovate

What business and technology leaders should take away from IBM Think is less about technology innovation or new products but more about how IBM and its customers embrace leadership and cultural change in an “Open Age.” At Think, IBM announced...

Highlight Report

HFS Highlight: Unit4 shifts ERP from being an application your business runs to a platform for delivering business value

Suppose you are an executive in professional services, the public or nonprofit sectors, or higher education who has continually struggled with getting the data to run your organization or business. In this case, Unit4's ERPx might just be the answer....

Point of View

Adopt existing technology and business governance on your cloud journey to cloud native

Cloud computing remains a highly consumed technology, and we have regularly—but briefly—discussed its adoption rate in our quarterly analysis. The IT world is heavily dependent on the cloud for applications, infrastructure, security, analytics, IoT, and much more. Beyond that, it...

Top 10 Report

HFS Top 10: Hyperscaler Cloud Service Providers 2021

The HFS Top 10 Hyperscaler Cloud Service Providers examines the leading services firms developing their partnerships, solutions, and capabilities on delivering cloud services value stream solutions. HFS analyzes 12 global service providers across a defined series of innovation, execution, and...

Market Analysis

HFS Market Analysis: Disruptive Hyperscaler Cloud Service Providers

The HFS Market Analysis Disruptive Cloud Service Providers examines vendors likely to challenge global services firms for delivering regional, industry, and global cloud services. This research will discuss these vendors and their developing partnerships, solutions, and capabilities for delivering cloud...

Highlight Report

HFS Highlight: Accenture’s Technology Vision 2021: Leaders have to Rise Up for a Once in a Generation Opportunity to Change

HFS declared 2020 the year enterprises realized digital is not optional. Storming into 2021 we have an unprecedented, opportunity to make rapid, fundamental changes to the way we design and run our organizations. As HFS has outlined in our Vision 2025 around the need for a OneOffice approach for...

Highlight Report

HFS Highlight: IBM’s seemingly innocuous acquisition of cloud payments fintech, Expertus Technologies, heralds in the next chapter of B2B payments innovation

2020 was the year enterprises realized digital is not optional. The financial services version of this statement is that digital was recognized as more than slick consumer interaction services like online banking, digital loan applications, or robo wealth advisory. Digital...

Point of View

Five questions to ask about SLAs as you move to the cloud

Migrating applications and services to the cloud creates many benefits intrinsically aligned with HFS’ concept of the journey toward the Digital OneOffice. As your organization becomes dependent on cloud-based technologies, astute leaders must pay close attention to the contracts and...

Point of View

The Hitchhiker’s Guide to Cloud Native: Align People, Process, and Culture

As an executive in a large company, you may be struggling with your role in aiding your organization to achieve its desired outcomes by embracing the cloud. Begin your cloud-native journey by using the current situation as a catalyst for...

Highlight Report

HFS Highlight: IBM joins the war for Hyperscaler Talent, Acquires Taos to boost Multi-Cloud and MSP Offerings

IBM's Taos acquisition is excellent news for C-suite executives leading their business’ journey to become cloud-native. The purchase, announced on January 14, 2021, promises more choice to IBM’s customers with hybrid and multi-cloud platforms while allowing Taos’ customers to benefit from global services and...