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More Digital Transformation Research
Travel and Hospitality Firms: You Must Reinvest Now to Anticipate the Needs of Your Customers
You can only provide a real time customer experience if your operations can service their needs in real-time, and you can gain a foothold over your competitors if you have the intelligence to anticipate their needs—and having this customer responsiveness is no more critical that in the travel and hospitality industry.
Customer experience is not just about creating a fancy UI; it’s about making users’ experiences the core of an enterprise’s strategy and operations. For travel, hospitality, and logistics companies (THL), creating these digital interfaces has been just the beginning. The hard work of digitalizing and connecting all the underlying support elements and making them more intelligent begins now. Many examples of these “hyper-connected” customer-centric business models can we found in digitally-savvy traveltech companies, whose cultures and entire business models have the customer at the core.
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