Enterprises can leverage intellectual property (IP) based business models for improving their competitive advantage along with their top and bottom lines. The IP-based business models mean leveraging certain technology assets to drive sales and profitability in a non-linear way. The world’s top five companies by market cap (Apple, Amazon, Google, Microsoft, and Facebook) are IP driven. Every enterprise cannot be like Apple or Amazon, but certainly they can leverage IP-driven business models.
Enterprises can monetize their technology assets; they can source these assets from their partners or discover altogether new business models leveraging external assets. In this POV, we discuss how enterprises can leverage engineering service providers in implementing IP-driven business models while minimizing risk and maximizing value.
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