Accenture’s recent Digital webcast provided a deeper dive into the launch of the service provider’s ‘Digital’ Growth Platform. It has positioned Digital to be the main engagement point for clients to access multiple skills, bringing together three allied practices – Accenture Analytics and Information, Accenture Interactive and Accenture Mobility. Accenture is going to market with Digital with two broad conversations with clients today:
- Digital Customers, Channels and Markets – This is an area that has already been active in the past with foundational services from the company’s Interactive and Analytics teams. The focus for Accenture now is to explicitly bring in Mobilty as it works on designing, enabling and improving multichannel customer engagements, customer experience management, ecommerce optimization, etc..
- Digital Enterprise – Accenture will look to develop new platforms and business processes around digital in core operations. The initial initiatives are particularly geared around digital applicability in core operations in financial services and retail markets.
Over the years, Accenture has been investing inorganically and organically to build out its digital design and delivery capacity to impact end-to-end digital businesses across a variety of industries. As an example, it purchased the high-end design firm Fjord in 2013 to add mobile design capabilities to better embed digital design for clients. In 2012 Accenture also acquired avVenta Worldwide, a Costa Rica based provider of digital production services to agencies to enhance backward integration into digital services. Today with 23,000 employees globally in this newly formed Growth Platform, it is arguably one of the largest digital organizations within any service provider, and in a position today to provide clients access to specialized skills, at scale, globally. Further, it is able to tap all the resources of Accenture, from onsite strategy consultants to offshore BPO.
