Catalina is a personalized digital media company that works with global CPG retailers and brands to improve sales and loyalty programs through the company’s mobile, online and in-store networks powered by the largest shopper history database in the world. We caught up with Dak Liyanearachchi, Catalina’s SVP – Global Data & Analytics to discuss the new consumer truths that CPG brands and retailers face with the explosion of digital and its implications for service providers that are trying to create ‘omni-channel’ based solution sets. A summary of our conversation is presented below in Q&A format.
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